Objectives and Anticipated Results
Through this project, Reach intended to link literacy and disability
issues and to reinforce the concept "Excellence and Achievement
Through Literacy" using images only and a non-traditional sponsor
such as the RCMP Musical ride or Canada's Snowbirds.
Ultimately, we proposed to:
- design, produce and distribute promotional materials (posters)
depicting Canada's Snowbirds air demonstration squadron as prominent
supporters of literacy and disability.
- provide literacy and disability organizations across the country
with tools, instructions and artwork templates they could use to
produce their own promotional materials based on these Snowbirds
poster images.
Reach believed that the project would achieve the following results:
- Many Canadians would recognize the importance of literacy as an
integral part of the Snowbirds success and would also appreciate the
Snowbirds as national supporters of literacy and disability
activities. The poster images would convey the thrill and excitement
of team precision aerobatic flight and depict the importance of
literacy skills.
- The literacy and disability communities in Canada would have a
supply of large-format full-colour posters linking a non-traditional
"national icon" to their own social development activity,
intimating the message "personal success and achievement through
literacy"
- Marketing suggestions and CD ROM's containing editable files for
producing locally relevant resource material, based on the poster
images and adaptable to their own literacy and disability messages.
